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Image 1:
Commodi fying

- Resistance:

a

Image 2:
Buying a canvas bag or
reusable mug is how you
save the planet. Buying
a Black Lives Matter or
George Floyd shirt is
how you fight white
supremacy. Buying a pink
pussy hat is how you
dismantle patriarchy. A
Che Guevara shirt is how
you resist capitalism.

Image 3:
It is obvious that these
things don’t actually
fight the hierarchies
they are marked as bring
against but after
liberal co-option of a
movement, symbolic
representations of
Support replace direct
action as the means of
resistance.

Image 4:
Liberals co-opt
revolutionary social
movements by
manipulating
revolutionary language.
The next step in killing
movements is for capital
to commodify it. It does
this by marketing the
purchase of products as
revolutionary acts.

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