:blobnotlike: blocking ads is evil grr
:blobuwu: HTTP is a pull-based medium. it is within the original philosophy of HTTP to selectively pull the data, for example, a device that doesn't support images won't download them. by circumventing ad "blocking", you are spitting in the face of HTTP. a more accurate term would be ad rejection. ads are not "blocked", they are simply not asked for.



:blobnotlike: not smooching dani
:blobuwu: smooching dani right on her little snoot

@lynnesbian hey remember when people donated to Lunduke to get him in the W3C????????????

all I'm saying is.... you are a lot more likeable than Lunduke.....

@lynnesbian Which is why Google and pals were pushing (pun intended) HTTP 2.0. Also why they’re pushing for obfuscated/binary formats. We’re already seeing CDNs bake in content and ads and proxy tracking via first-party calls etc., to circumvent blocking. In extension-based blockers that can run arbitrary JavaScript, what we have is literally a JavaScript battle in your browser as the blocker and anti-blocking scripts go at it in a game of cat of mouse. Adtech is malware.

@aral @lynnesbian push isn't forced; the protocol sends a push frame to say it wants to push and the client is ultimately in control of accepting or rejecting it. The binary format saves processing time (e.g. faster) on both ends, in both directions, and takes less bandwidth to transport and power, making it better for the environment.

@dshafik @aral @lynnesbian I think it's popular here to hate Google, justified or not.
A lot of the tech enables soooo many cool things but "nooo they just want to push ads on you". Ffs people, there's a guy running a free photoshop in a browser. Web and web getting capabilities is a _good_ thing for us all!

@zladuric @dshafik @aral @lynnesbian

#Ads are the least annoying issue with #Google.

As for HTTP/2, it's not a #Google thing, but Google is who gains a comparative competitive advantage by its introduction and implementation complexity.

We should always remember that each increment in complexity strengthen the position of the biggest players and often half-addresses the problem they created.

@aral @lynnesbian also, TLS is an obfuscated binary format, arguably… are you against that too?

@dshafik @lynnesbian Yeah, man, I’m definitely against TLS. You really got the measure of me there. Tell me, are blocks on Mastodon binary formats?

@dshafik @aral @lynnesbian

Uhm... well I'm against TLS abuse...

Would you like to prove I'm wrong? :-D

@lynnesbian Spitting in the face of specifications is routine for businesses.

@lynnesbian HTTP/2 isn't pull-based

Although as far as I know no ad provider uses push yet


I like this line of thinking, that ad blocking is fundamental to the founding philosophy of the web.

And if you don't want to serve content without ads, then don't. That's what Forbes does (or at least did 2 years ago), and is why I just don't ever visit their site.

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